Eaton’s broad range of power solutions “make what matters work” for IT pros in all industries. But Eaton needed to reshape how they talked about their solutions, moving from an “everything for all” approach to a segmented effort targeting IT professionals’ industry-specific needs and business outcomes. What resulted were these epic tales.
EATON – Tales From the Next Frontier
Published by Jay Jones
I'm a Senior Copywriter with over 12 years of experience helping global brands find the words that best express themselves. I've helped some companies you may have heard of like the NBA, Converse, Subway, Tubi, Guinness, Liberty Mutual, LEGO, Staples, Marmot and Eaton to name a few. Quick deadline? I'll meet it. Want to work with a man who never says, "Can't." I'm your guy. I'm an exceptional performer and even better collaborator. I'm ready to work whenever you are. Just ask me, "Jones, do you copy?" The answer will always come back invariably, "Why yes, I do." Portfolio: https://jonesdoyoucopy.com View all posts by Jay Jones
Jones, do you copy? 