Assignment:
We created an in-person activation for the 2023 AFROTECH™ Conferences. It is the largest Black tech conference, bringing together 20,000+ Black tech innovators for programming and career networking. This was Liberty’s first year sponsoring the event.

Objectives:
1. Attract and recruit top tier and under-represented Black tech talent in a highly targeted forum.
2. Increase awareness of Liberty as a leader in current and emerging tech.
3. Engage and support our tech employees with professional development and networking opportunities.

The Most Compelling Idea/Message to Convey:
Liberty’s tech org is making things better and creating opportunities for Black tech professionals to build their careers.

Pre + Post Conference Emails

LinkedIn Pre + Post Conference Posts

Looping Screen Content

I wrote the presentation that played on the back monitors for attendees to watch while at the booth, creating an interactive experience.

Trivia Content

To drive traffic and continued engagement to and within the booth, I wrote copy for a Liberty Mutual focused trivia game. It contained surprising tech facts about the company thereby making them more attractive to potential applicants.

Event Photos