Enterprise Narrative​

Liberty Mutual asked us to develop an engagement campaign for their Enterprise Narrative​. They wanted the campaign to celebrate the launch of the narrative and what we create should:

• Educate employees on the aspiration and the elements of the narrative.

• Inspire employees in achieving the aspiration.

• Final messaging should be tightly linked to the broader communications framework.

Win with purpose, together (Corporate HQ Rebrand)

Global Medallion Tracker

To build hype with Liberty’s HQ makeover we built a three dimensional medallion and sent it around the globe. Along the way we documented the experience.

Custom Pac-Man Game

TOF Campaign

Worked with Liberty Mutual creating an integrated campaign to drive more applicants to the company. Did this by:
– Sifting through over 30 employee recordings to pull the best quotes
– Writing social posts that aligned with the brief and reinforced content from employees

LinkedIn :15 Video Stills

Sentiment: I can be myself at Liberty Mutual.

Sentiment: I can trust Liberty Mutual.

META :15 Video Stills

Sentiment: I can be myself at Liberty Mutual.

Sentiment: Liberty Mutual supports me.

Social Posts

Sentiment: Liberty Mutual is better than expected.

Sentiment: Liberty Mutual supports and welcomes the authentic person.

YouTube clips

Comparion Insurance Launch

Liberty Mutual yellow color dominant for brand familiarity.

Comparion Insurance blue color dominant with Liberty Mutual secondary.

WiT Webinar

I named this webinar, wrote all discussion questions/topics and social posts leading up to and post-event.

Static ads