During my time with this WBENC certified business, I helped transform its marketing efforts in numerous ways. Some quick highlights are:

● Increased revenue $100K over two quarters by creating a new product catalog.
● Attained $14K in co-op dollars by delivering POC to manufacturing partners.
● Balanced budget of $150K for company’s total marketing spend

Company Challenge

The greatest challenge facing the company was its reputation in the industries it serviced which you can find in this linecard:

The sales representatives wanted to make a bigger impact and have better branding when they called on customers in the field. They needed a new catalog as the current one didn’t position the company as a serious contender in the above mentioned industries and companies.

I created an outline of the project collecting data from purchasing, R&D, sales, historical data, sourcing images from the web, and from manufacturing partners informing how the new catalog would look:

Taking the catalog from this:

To the finished product: