Eaton – Hobbies Campaign

The objective of the Hobbies campaign consisted of the following:

  • Keep Eaton CPDI top-of-mind with audience – show up in expected as well new unexpected places ​
  • Maintain a market presence and share of voice among competitive set​
  • Build brand consideration​
  • Entertain and delight our audience; spark brand engagement

​Build brand consideration: Tell Eaton’s story​

Leverage proven channels and broader reaching media with content that breaks through. ​
Utilizing video content to push our message to net new audiences on new channels.​

​Spark brand engagement: Entertain and delight​

​Encourage our audience to participate and engage with the brand.​
Give moments of respite to the weary IT Pro with interactive game content, brought to them by Eaton, of course.

Facebook/Reddit (Riddles + Word Search)

Impact

Our Hobbies campaign set new benchmarks with an engagement rate of 46%, exceeding the software and website vertical benchmarks by 80%. It also helped us increase brand consideration through unique  IT marketing experience content which garnered 6.9 million completed video views with a 75% average video completion rate. 

Published by Jay Jones

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I'm a Senior Copywriter with over 12 years of experience helping global brands find the words that best express themselves. I've helped some companies you may have heard of like the NBA, Converse, Subway, Tubi, Guinness, Liberty Mutual, LEGO, Staples, Marmot and Eaton to name a few. Quick deadline? I'll meet it. Want to work with a man who never says, "Can't." I'm your guy. I'm an exceptional performer and even better collaborator. I'm ready to work whenever you are. Just ask me, "Jones, do you copy?" The answer will always come back invariably, "Why yes, I do." Portfolio: https://jonesdoyoucopy.com

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